Benefits of Anuga FoodTec

The success factors of the Anuga FoodTec at a glance

The focus is on food and drinks: The Anuga FoodTec focuses exclusively on the food and beverage industry. As such, the exhibitors reach their customers in a concentrated and targeted manner.

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Top presence: The entire worldwide food industry visits the Anuga FoodTec. For instance, 10 out of 10 of the world's largest food organisations attended the fair in 2015.

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All contact partners on-site: At the Anuga FoodTec the exhibitors reach experts from all corporate sectors - the management, production directors, quality managers and marketing directors, from the Research & Development or purchasing departments, they all visit the Anuga FoodTec.

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All food industries are present: The experts from all food industries come to the Anuga FoodTec. Whether experts for meat or dairy products, for drinks and cereals, fruit, vegetables or fish, the exhibitors encounter them all at the Anuga FoodTec.

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Visitors from companies of all sizes: From small medium-sized companies, through to global multinationals, the exhibitors reach firms of all sizes at the Anuga FoodTec. For example, 40% of the visitors came from companies with 200 or more employees.

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One trade fair for the entire world: Visitors from 139 countries came to the Anuga FoodTec, about 55% of the visitors came from abroad. As such, the exhibitors reach the most important decision-makers of the food industry worldwide through one trade fair.

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High media exposure: 383 journalists were accredited for the last edition of Anuga FoodTec and they published 3,800 articles in the trade press. This enabled the exhibitors to convey their messages fast and simply all over the globe.

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Read what the exhibitors have to say. It's convincing!

Meeting place for the industry

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Here you'll meet all your direct contacts at one place. Exchange ideas with your industry peers on services, products and the latest developments.

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Central in every respect

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The Cologne site is easy to reach for customers at home and abroad. Thanks to the fair site being located in the city center, there are many hotels in the immediate vicinity.

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Plenty of room for your ideas

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On one of Europe's largest trade fair grounds you can plan any presentation and events of any kind - and with the Koelnmesse organisation, you have a dynamic associate to assist you.

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