Cologne: 23.–26.03.2021 #AnugaFoodTec2021

EN Element 13300 Element 12300 DE
Digital Business Models | Event on the Anuga FoodTec 2018
DLG e.V. / German Agricultural Society

Digital Business Models

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21.03.2018 | 3:00 p.m. - 5:00 p.m.
Food Services & Solutions, Ressourceneffizienz
DLG e.V. / German Agricultural Society
Eschborner Landstraße 122
60489 Frankfurt
0049 69 24788 388

The event

The topic Industry 4.0 can be considered as a driving force for both technology and production, as well as for the market. IT meanwhile plays a key role in a large number of business models. Many internet-driven business models comprise customer integration, service orientation and targeted collection and analysing of transaction and use data. Involvement of customers enables the company to transfer tasks to the customer. For instance, customers design their own chocolate or make up their own muesli themselves. Companies can maintain and use customer relations even after sales by means of IT-based services. However, IT can also be used to optimise internal company procedures. Applications in sales planning and in stock management can thus help to avoid surplus production, superfluous tying of capital and destruction of foods. The DLG session "Smart Food Factory - Digital Business Models" shows what digital business models exist in food production and how these are implemented.

15:00-15:10 Opening and Chair
Dr. Sabine Brunklaus, ILT.NRW - Institut für Lebensmitteltechnologie.NRW, Lemgo, Germany

15:10-15:30 Food Business Models in times of digitization - drivers and case studies
Norbert Reichl, FPI e. V., Bielefeld, Germany

15:30-15:50 The Vollkorn Economy: a short scientific approach
Alexander Kirschbaum, mymuesli GmbH, Passau, Germany

15:50-16:10 Smart Services - Business Innovations through Digitalization for the Food Industry
Dr. Novica Zarvic´, University of Osnabrück, Germany

16:10-16:30 Consumer generated food - in a digital world everyone is a food producer: How food brands can use the digital co-marketing power of their customers for food innovation
Mark Leinemann, Founder, Crowdfoods, Kreuzlingen, Switzerland

16:30-16:50 Self-Optimizing Chocolate Plants by Bühler
Dr. Carsten Petry, Product Manager, Bühler AG Value Nutrition, Uzwil, Switzerland

16:50-17:00 Summary and closing
Dr. Sabine Brunklaus, ILT.NRW - Institut für Lebensmitteltechnologie.NRW, Lemgo, Germany