Trends that will remain high on the agenda for packaging in 2018 include:
• Going full circle: greater consumer expectation that companies will be more resource-smart via developments such as more biodegradable and renewable packaging.
• From snacks to mini meals: busy lifestyles mean that consumers are seeking quick and convenient solutions which will further drive packaging innovation.
• Mindful choices: today's consumers increasingly want to know what is in their food and how it is produced. Opportunities to convey this information via packaging storytelling are endless due to packaging versatility.
• Bountiful choice: A more creative use of packaging to differentiate and distinguish products in order to bring novelty and excitement hits the shelves.
Visit Innova's presentation at Anuga Food Tech to discover what 2018 holds for packaging and get inspired on what it means to your business.
Florencia Moreno Torres, Market Analyst