Cologne: 23.–26.03.2021 #AnugaFoodTec2021

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Message from the Management - Let's meet again!

As of 1st of October 2020

Dear customers,

the preparations for Anuga FoodTec are still in full swing. As promised, we are again informing you transparently and openly about the latest developments. We are particularly pleased that we have received several new registrations in recent weeks, including from Aetna/Robopac, Rotogal, Sepamatic, Mikster and Sirec. And about the fact that in the week before last alone, over 50 companies asked us whether and how they could still register for Anuga FoodTec.

Trade fair visitors - travel to Germany allowed again

The German government has decided that trade fair visitors and exhibitors may enter Germany regardless of their origin. To do this, you as an exhibitor need only present your personalised exhibitor pass, which you will receive from us at the beginning of January. To enter the country, visitors need their admission ticket and confirmation of at least one scheduled meeting at the fair. We are pleased that our visitors are allowed to travel to Cologne again and we would like to welcome all of them very warmly.

Visitor survey - customers want to come to Anuga FoodTec

Many customers have asked us in recent weeks whether our visitors will be travelling to Anuga FoodTec. We wanted to know it specifically and have therefore asked all visitors of the last few years as well as the exhibitors of our worldwide food fairs, such as Anuga, Thaifex, Anufood India, Alimentec, Anufood Brazil or Anufood China, about their views. Regardless of their origin and whether they have visited last Anuga FoodTec, 84% of those questioned intend to visit the fair themselves. We are pleased about this strong signal and are sure that the new travel regulations (see above) will help to ensure that even more visitors can experience Anuga FoodTec live.

Digital expansion to reach even more visitors worldwide

In addition, we make it possible for you to exchange ideas with ALL customers during Anuga FoodTec, regardless of whether they will be travelling to Cologne. To this end, we have developed numerous digital tools to support your presence in Cologne. At Europe's largest online marketing trade fair - the Dmexco - these solutions have successfully passed their test. If you would like to take a look into the future now, you are welcome to watch the video by Dominik Matyka, Chief Advisor of Dmexco, in which he explains in detail the many new possibilities that were used during the fair. (Password: Dmexco) In the visitor survey, your customers reflected to us that they are especially interested in detailed exhibitor information, digital product presentations and video chats with you. We will stage this perfectly. You can look forward to a wide range of online appointments, stimulating video chats, digital showrooms, virtual events and intensive networking with old acquaintances and new potential customers all over the world - a successful mix of LinkedIn, Netflix and Zoom. We are currently adapting the Dmexco tools to suit Anuga FoodTec. We will then come back to you with the details of how you too can use these tools to complement your presence at Anuga FoodTec - for your worldwide coverage even in the current period.

Safe trade fair experience - experience the hygiene concept live now

Last time we already informed you in detail about our proven security concept #B-SAFE4business . Today we invite you to get an idea of it yourself. On approximately 5,000 m² in Hall 9, the prototype of a trade fair event is simulated with various Corona-compliant stand construction concepts and event formats. These include, for example, the newly developed eGuard app for directing the flow of visitors, a streaming studio, a camera-based people counting system or the "Human Security Radar" body scanner. You can also experience how to design your stand to be corona-compliant - in the #B-SAFE4business Village as part of a guided tour, on 27 October from 1 pm to 3 pm.

Each subject area is staffed by experts who will be happy to present the products and concepts to you. Since we can only accommodate 20 people per tour, first come, first serve applies.

Please register at B-SAFE4businessvillage@koelnmesse.de , stating the day and time of the tour, as well as your company, surname, first name, your e-mail address and the keyword "Anuga FoodTec 2021"! Registration deadline is 08 October.

After your registration you will shortly receive a registration confirmation including a registration code and a link to the ticket shop for registration and booking of the ticket.

If you cannot attend the guided tour, you will have the opportunity to watch the video of the B-Safe4 Business Village afterwards.

Safe trade fair experience - New aisle widths

After consultation with the local health authorities, we have decided to widen the aisles at Anuga FoodTec once again. This will allow us to ensure that the distance between visitors is as wide as possible and that the trade fair experience is as safe as possible. We can thus ensure that all customers can visit the fair and that there will be NO restrictions on the number of visitors at Anuga FoodTec. This will delay the dispatch of further stand space confirmations as well as the opening of our order portal for technical services such as electricity, water or suspensions. We ask for your understanding and for a little more patience.

Together with you, we look forward to a successful Anuga FoodTec 2021!

The entire Anuga FoodTec team will be happy to provide you with further information and answer your questions.

Best regards from Cologne

Anne Schumacher | Matthias Schlüter

Vice President | Director

Trade Fair Management