Cologne: 23.–26.03.2021 #AnugaFoodTec2021

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Statement of the Management - What happens next!

Dear customers,  

we are currently receiving many questions about the effects of the current Covid situation in Germany, Europe and the world on Anuga FoodTec and what measures we are taking at Anuga FoodTec. As usual, we will inform you transparently and openly about the latest developments.

The current situation - focus on March 2021

The current situation is without question serious. But in recent months we have learned that the number of infections can be significantly reduced by sometimes drastic restrictions. And that is precisely why we are currently asking for your patience. Patience to observe the further development of the pandemic. Patience to analyze the changes in worldwide travel restrictions. Patience to jointly evaluate the concrete effects on Anuga FoodTec. At the end of November/beginning of December we will all have a clearer idea of what the situation will be like in March at Anuga FoodTec. Until then, we are refining numerous measures to make your trade fair participation as safe and successful as possible. If you have any questions about your participation until then, please feel free to contact us at any time. Together we will find the best solution for your specific situation.

Reach your target groups - locally and also digitally

We know that many of you miss the personal conversations with your customers. For this very reason, we are sticking to the fact that Anuga FoodTec will take place as usual in March 2021 in Cologne! In addition, with the digital extension Anuga FoodTec@home we are offering you a platform with which you can also reach those people, who will not be travelling to Cologne.

The central component of Anuga FoodTec@home is your showroom. Here you can present your company, your products and - if desired, in a confidential setting - your innovations to visitors from all over the world. Visitors can get in touch with you directly, via chat, video chat or by making an appointment. And best of all, you receive the contact details of all people who have visited your showroom. Live, successful and in compliance with data protection laws. We call this lead tracking 2.0.

If you would like to learn more about the opportunities of hybrid trade fair formats, we recommend the interview with the director of Dmexco, Dr. Christoph Menke .

Last month we surveyed our worldwide visitors. So, we know that they need the personal exchange with you at Anuga FoodTec just as much as you do. And that's why it goes without saying that we will keep the advertising pressure on visitors worldwide as high as ever, so that you can see your customers and potentials in Cologne, and if this is not possible in March, at least meet them at Anuga FoodTec@home.

Safe trade fair experience - at the Cologne Exhibition Center

Last time we already informed you extensively about our detailed hygiene safety concept #B-SAFE4business , which we developed in close cooperation with the health authorities. This concept also includes widened aisles, which means that - based on the number of visitors in 2018 - we will have NO restrictions on the number of visitors at Anuga FoodTec and still guarantee you a safe trade fair experience. We have set up the various tools in Cologne and invited you to come and see for yourself how safe your trade fair stay in Cologne will be. If you missed the tour last week, you can catch up on the experience in the video .

Secure trade fair experience - at your trade fair stand

Many questions also reach us about what you need to consider when planning your stand. We have summarized the most important answers for you here . Please consider in good time how many visitors you can welcome to your stand and what measures you can take to increase this number if necessary. We would also be happy to inform you about our convenient stand construction offers , then we will take care of all the details for you.

A safe trade fair experience - in the city and on arrival 

The regulations on professional residence prescribed by the City of Cologne will enable you and our joint trade fair visitors to enjoy a comprehensive and, above all, safe trade fair experience in the city even at Covid-19 times. Last week colleagues from nine European countries visited us. Here they describe their experiences about their journey and their stay in Cologne.

We have summarized many more answers to questions about trade fairs in the current period . In addition, the entire Anuga FoodTec team will be happy to provide you with further information and answer your questions. 

Together we will organize a successful Anuga FoodTec 2021. You are welcome to pass on the above concepts, videos and information to your customers.  

Best regards from Cologne

Anne Schumacher | Matthias Schlüter
Vice President Trade Fair Management | Director