Dag has an extensive knowledge in Consumer Insights due to his longstanding industry experience (20+ years). He worked 10 years for Mars and Symrise where he built and led the global Consumer Technical Insights teams.

He broadened his expertise with stations at KraftHeinz and L’Oreal where he was responsible for customer insights before he re-joined Isi, the leading agency for sensory marketing research, in his current role as head of growth and change design.

Dag is a passionate podcaster and keynote speaker and is currently building a holistic insights toolbox for food startups