Over the past 25 years, Joachim Eilers has worked in a wide variety of industries to implement digitalization. He started his professional career in the automotive industry, which was and still is a pioneer in terms of digitalization. In 2010 he turned to the process industry to bring the knowledge of digitalization and the necessary transformation to the oil, chemical and pharmaceutical industries. In 2021 Joachim joined the Siemens organization Digital Enterprise & Digital Services to support customers in different regions and the food & beverage, chemical and pharmaceutical industries. Advice on topics such as IoT, artificial intelligence, blockchain and simulation are increasingly coming to the fore here. A key guiding principle throughout his career has been to put the customer at the center with the value-based approach.