Design for Intended Use (DIU) is a thought process and the final result of the packaging design that demonstrates and guarantees the intended use of the packaged product by the intended user. DIU can bring improvements in the food sector, healthcare, e-commerce and the environment. The focus of DIU is the definition of packaging as an occupation: the temporary integration of an external function and a product to enable the use of the product. Packaging includes the unpacking and correct use of the product by the user, the production and responsible disposal of the empty packaging.
In recent years, NVC has carried out various DIU surveys and workshops, in particular at Empack Netherlands, CibusTec Italy and at the open access part of the General Meeting of Members GMM. The Anuga FoodTec 2022 will be the platform for a major activity in the field of DIU for a sustainable future of food packaging worldwide.
13:40-14:00 Welcome and introduction
Michael Nieuwesteeg MSc MEng, Managing Director NVC and Veronika Khalaydzhi PhD, President CPU - Club Packagers of Ukraine
14:00-14:20 Food Packaging and Design in Ukraine
Veronika Khalaydzhi PhD, President CPU - Club Packagers of Ukraine
14:20-14:40 Materials design: the future of steel packaging
Steve Claus MSc, Sustainability & Circular Economy Officer APEAL, Brussels, Belgium
14:40-15:00 Materials design: the future of bio-based plastic packaging
Serra Anker, Junior Researcher at the PUMA Project
15:00-15:10 Summary and closing
Michael Nieuwesteeg, NVC Netherlands Packaging Centre, Gouda, Netherlands