Global Consumer Trends: B2B implications for a new food system

Leveraging Euromonitor's popular Global Consumer Trends report, this presentation provides an overview of the consumer-driven trends expected to have the most impact in 2024 and the implications for businesses across the value chain, with supporting data. These trends provide insight into changing consumer values and how that impacts the path to purchase for the year ahead. From the emerging use of AI tools to the influence of political and social issues, the presentation will dive into six distinct trends to discuss how B2B businesses can best prepare themselves for a changing market environment in 2024.

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