Focus on sustainability

pacoon Sustainability Concepts GmbH in Munich / Hamburg, with its leading know-how in sustainability and packaging design, develops innovative, sustainable packaging concepts and advises companies on how to strategically position these topics in brand and packaging processes in the long term.

The optimal prerequisite for a packaging portfolio that fulfills all three pillars of sustainability is openness and motivation from the management and the involvement of all stakeholders. As an orientation and guideline, PSC has defined 10 steps that are necessary from the elaboration of the task to a sustainable packaging.

The company will also be presenting other trend topics related to packaging materials and concepts at its booth. With the increasingly important topic of REUSE, reusable containers already used and established on the market will be shown, as well as the development of the standardized reuse system CYRCOL©. In order to achieve international use and a major impact on the packaging market, it is important to define a standard on packaging, tracking, coding, billing and cleaning and to establish an international infrastructure. Pacoon will present the function and challenges of such a standardized system and showcase the cycle to interested visitors via virtual reality experience in a virtual supermarket with VR glasses.

Other trends presented include fiber-based packaging such as from agricultural or production residues, new coatings for high barrier requirements and free of plastics, new approaches to 3D molding with fibers and their possibilities for food packaging and service packaging under the EU's new Single Use Plastic Directive.

Exceptional strategies and concepts that focus on the product and put sustainability at the center.