Cologne: 23.–26.02.2027 #AnugaFoodTec2027

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The visitor magnet for your appearance at Anuga FoodTec.

Boost your booth. And meet your leads.

Imagine the following scenario: Anuga FoodTec 2024, a visitor enters the hall you are exhibiting in. On purchasing the admission ticket the person stated that he or she is interested in your product section. The smartphone vibrates, an invitation to your stand appears on the display, including an individualised offer. At the push of a button his or her mobile phone will guide to your stand, where you greet the visitor with a lovely cup of coffee.

Sounds like a vision of the future? At Anuga FoodTec it is reality. Lead+Meet is the name of the technology we are using to make a totally new way of visitor guidance possible and which will bring additional, relevant visitors to your stand. How that works? Quite simply:

Visitor classification

Visitor classification

On purchasing an admission ticket and using our trade fair app, visitors enter information such as industry, product interest or place of residence. You can then use this information to qualify the visitors you want to address with your offer.

Creation of the messages

Creation of the messages

You then formulate an appropriate message. As soon as the visitor enters the hall your stand is in it is automatically sent to his or her smartphone.

Indoor navigation

Indoor navigation

If visitors are interested, the indoor navigation system will guide them directly or at a later point in time to your stand.

Arrival at the stand

Arrival at the stand

This allows you to automatically greet many visitors at your stand, all of whom match your target group exactly and are interested in your offer - the perfect basis for lots of business.

More visitors, more relevance, more success

Lead+Meet is a technology we’re using to manage visitor flows in a totally new way – one that will drive additional, relevant visitors to your stand.

Information brochure (.pdf)

Criteria for the classification of your visitors.

Sector and country

Classify your relevant visitors according to the industry they belong to and their geographical origin.

Visitor interests

You can use the interests stated by the visitors to filter out those who match your offer best.

Location at Anuga FoodTec cologne

Select the relevant halls you would like to address the trade fair visitors in.

There is no more selective way of addressing potentially interested parties at Anuga FoodTec than using Lead+Meet. You can determine precisely who is addressed – and can then send your message directly to the right potential customers. These will subsequently be guided automatically to your stand.

S, M or L: Your Lead+Meet packages.

S package

S package

• Dispatch of a message to up to 500 trade fair visitors
• Dispatch of the message in a flexibly selectable time slot from the opening of the trade fair through to one hour before it closes – if no time slot is allocated, the message is sent progressively throughout the duration of the trade fair until all messages have been sent

499,- €

M package

M package

• Dispatch of a message to up to 1,000 trade fair visitors
• Classification of the recipients of the messages according to one criterion (i.e. according to industry, purpose of visit, country of origin)
• Dispatch analogue to S package

899,- €

L package

L package

• Dispatch of a message to up to 2,000 trade fair visitors
• Classification of the recipients of the messages according to up to two criteria (i.e. according to industry, purpose of visit, country of origin)
• Dispatch analogue to S package

1,499,- €

With Lead+Meet, the cutting-edge innovation in visitor guidance technology you can make your booth the epicenter of engagement, attracting the most matching and relevant visitors effortlessly.

Don't leave your success to chance. With Lead+Meet, you're not just participating. Embrace this game-changing visitor guidance technology and ensure that every visitor is a potential lead, every interaction a potential deal.

There is no faster and more efficient way to reach your target audience.

Maximum success for your trade fair participation with our Lead+Meet breakthrough visitor guidance technology.

Wondering where to get the perfect marketing blend for your unique needs? Look no further! Our media shop is a treasure trove of tailored marketing solutions, meticulously designed to cater to diverse requirements and budgets. Whether you're a startup looking for cost-effective strategies or a well-established firm aiming for premium services, we've got you covered.

Book now and experience the difference!
To the Anuga FoodTec 2024 Media Shop

Lead+Meet was an exciting, data-based advertising option for us, which offers us the opportunities to place target group-specific messages without wastage and even to track them at the end. Certainly only the beginning today, but an interesting option for trade fair marketing directly at the point of interest - we will certainly pursue it further.

Tanja Flum, Head of Marketing

ALFA Klebstoffe AG