10 good reasons for participating at Anuga FoodTec

Good reason: Your benefits as an Anuga FoodTec exhibitor

The success factors of the Anuga FoodTec at a glance

Focused visitors
Anuga FoodTec is THE world's leading trade fair for the food and beverage industry. All of the visitors are familiar with the special demands of the industry. Profit from competent, concentrated and focused discussions.
Worldwide media attention
Journalists from all over the world published more than 6,200 items of coverage on Anuga FoodTec 2018. Over 37,000 industry experts follow Anuga FoodTec on Facebook, Twitter and LinkedIn. Take advantage of this international advertising power prior to, during and after the trade fair.
Exclusive visitors
28 % of our visitors don't attend any other trade fair. You only meet these customers at Anuga FoodTec.
High internationality
The visitors will come from 155 countries, the foreign share is 63 %. If you exhibit at Anuga FoodTec, you reach the global industry.
Top presence
The world's largest food groups attended Anuga FoodTec in 2018. Where else can you meet up with the contact partners from Nestlé, PepsiCo, Anheuser-Busch, JBS, Mengniu and many more?
Top decision-makers on-site
87 % of the foreign visitors are involved in purchasing decisions. Make use of this unique quality for your new business.
Personal exchange
Enter into a direct dialogue with customers and the trade about your products and services. Engage in conversations in order to make new contacts and generate new business.
Coverage of all F&B industries
You will meet visitors from all F&B industries at Anuga FoodTec, from dairy products to meat, from beverages to fruit and from pastries to oils and fats. Here you can also reach customers beyond your core target group, who are however highly interesting.
Good accessibility
Thanks to its central location in Europe and the direct ICE connection to the fair grounds from the three international airports Frankfurt, Düsseldorf and Cologne/Bonn, the visitors can reach the trade fair very conveniently. For relaxed discussions with customers, who feel comfortable.
Become part of the success story
With over 1,800 exhibiting companies and over 55,000 trade visitors, Anuga FoodTec is going to be the melting pot of the industry again in 2021.

Meeting place for the industry

Here you'll meet all your direct contacts at one place. Exchange ideas with your industry peers on services, products and the latest developments.

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Central in every respect

The Cologne site is easy to reach for customers at home and abroad. Thanks to the fair site being located in the city center, there are many hotels in the immediate vicinity.

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Plenty of room for your ideas

On one of Europe's largest trade fair grounds you can plan any presentation and events of any kind - and with the Koelnmesse organisation, you have a dynamic associate to assist you.

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Become an exhibitor

No Copy at ISM – Originals only!

ISM Cologne and Koelnmesse aim to eliminate product piracy! Find out, how Koelnmesse helps you to protect your products and brands against counterfeiting.

Protection against product piracy