Cologne: 19.–22.03.2024 #AnugaFoodTec2024

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10 good reasons for participating at Anuga FoodTec

Good reason: Your benefits as an Anuga FoodTec exhibitor

The success factors of the Anuga FoodTec at a glance

  1. Focused visitors
    Anuga FoodTec is THE world's leading trade fair for the food and beverage industry. All of the visitors are familiar with the special demands of the industry. Profit from competent, concentrated and focused discussions.
  2. Worldwide media attention
    Journalists from all over the world published more than 6,200 items of coverage on Anuga FoodTec 2018. Over 37,000 industry experts follow Anuga FoodTec on Facebook, Twitter and LinkedIn. Take advantage of this international advertising power prior to, during and after the trade fair.
  3. Exclusive visitors
    28 % of our visitors don't attend any other trade fair. You only meet these customers at Anuga FoodTec.
  4. High internationality
    The visitors will come from 155 countries, the foreign share is 63 %. If you exhibit at Anuga FoodTec, you reach the global industry.
  5. Top presence
    The world's largest food groups attended Anuga FoodTec in 2018. Where else can you meet up with the contact partners from Nestlé, PepsiCo, Anheuser-Busch, JBS, Mengniu and many more?
  6. Top decision-makers on-site
    87 % of the foreign visitors are involved in purchasing decisions. Make use of this unique quality for your new business.
  7. Personal exchange
    Enter into a direct dialogue with customers and the trade about your products and services. Engage in conversations in order to make new contacts and generate new business.
  8. Coverage of all F&B industries
    You will meet visitors from all F&B industries at Anuga FoodTec, from dairy products to meat, from beverages to fruit and from pastries to oils and fats. Here you can also reach customers beyond your core target group, who are however highly interesting.
  9. Good accessibility
    Thanks to its central location in Europe and the direct ICE connection to the fair grounds from the three international airports Frankfurt, Düsseldorf and Cologne/Bonn, the visitors can reach the trade fair very conveniently. For relaxed discussions with customers, who feel comfortable.
  10. Become part of the success story
    With more than 1,600 exhibiting companies and over 50,000 trade visitors, Anuga FoodTec 2018 was once again the industry's melting pot.